It’s interesting how business is segregated into distinct categories and the analysts go to work spelling out what is proper in each category. In CRM, there always seems to be a different reflection on what is going on in the SME (small to mid-sized enterprise) versus the Fortune companies – if that is what they are still called. The last time I looked SME covers a vast range in size and scope; 15 to 1000 employees and revenues of $5M to $1B.

This leads me to my point, which is easiest to phrase in the form of a question. Are the CRM or SFA requirements for multi billion-dollar companies any different from the smaller enterprises out there that make up the bulk of the economic drive and job creation throughout the world?

The answer is a bold, unanimous no. There is absolutely no difference between the CRM and SFA requirements of a global enterprise as a 12-man operation doing $2M in business a year. The core issues of CRM and SFA are the same across all markets.

Companies of all shapes, sizes and markets need a complete, accurate and clean store of critical customer information. To stay competitive, they require a seamless and smooth method of gathering information at every level of the organization. All of this has to be laid out on a collaborative network structure that allows crucial information to be accessed by any member of the team. Armed with this information, companies can best address the needs of their customers.

If you are among the majority of small-to-mid market enterprises out there, don’t assume that only multi-billion-dollar companies can take advantage of the potential of sound CRM and SFA solutions. The reality is, the sooner SME companies recognize how CRM and SFA fit into their own “grand scheme of things,” the quicker they get to realize their own potential.

This entry was posted on Saturday, October 29th, 2005 at 1:12 am and is filed under SalesWays, CRM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.