Proclaiming your strategy to the world

November 29th, 2005 by Keith Thompson

This post off the Tom Peters site caught my attention (Blue + ? = Green).

Everyday as technology unleashes more possibilities on us mortals, I wonder whether it is all for the good!

On page 246 of sales automation done right I wrote:

“An unexpected consequence of this newfound freedom for the traveling salesperson is that it has a very positive impact on the CRM and SFA initiative. Good CRM practices depend on capturing customer information and providing fast, efficient and customized service in return. If a salesperson comes out of a client meeting and heads into Starbucks for coffee, they can use this chance to log details while it is fresh in their mind. They can also research issues raised at the meeting in their company’s archives, and perhaps get back to the customer with answers via an immediate e-mail. Customers are always impressed by this level of immediate attention.”

I still stick to that, but what if the salesman visits the Starbuck’s washroom and decides to use their new bluetooth enabled phone to call head office. I was taught in my early days in sales that “washrooms have ears; the competition could be in there with you.” Best not to do it, time is not that short. I agree with the posting on the Tom Peters site.

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