We have all sat through our share of boring training courses, designed around disseminating vast amounts of information to as many people as possible, and in as little time as possible, without any thought of incorporating the attendees’ past experiences, or providing individualized attention to attendees who need more support, or who crave more of a challenge.

This won’t work in the sales training setting. There are a great many inspirational speakers who can deliver a rousing talk to a large audience, but is this training? Are you actually developing skills in this setting? In order to learn and really get something out of a sales training course, you need to be engaged: you need to be a participant, not an attendee.

A good sales trainer should offer a course that can motivate, engage, and involve the participants. Instead of being lectured to, they should participate actively in their own learning. The trainer should work with the participants to help them understand that sales training is a skills development course that can not only help them in their day-to-day tasks, but help them down a path of life-long improvement with practical sales skills that they can use every day.