Darren Cunningham, guest blogger at Sales Bloggers Union, posted an interesting article about what he calls sales SOS, Shiny Object Syndrome. There are a great deal of sales tools and sales software on the market today. It’s easy to get distracted from your goals.

“Does Sales 2.0 represent a real opportunity for sales management and reps to become more productive, close more deals faster,  better align with customer buying behavior and [insert your benefit statement here], or does it potentially represent a case of Shiny Object Syndrome for your sales organization?”

He then gives some good advice on choosing the right sales tool for your organization:

• Will it make my sales team more effective, not just efficient?
• Will it help me focus my resources on the right opportunities?
• Will it help me improve the accuracy and predictability of my forecast?
• Will it help us achieve our overall business objectives and improve results?

You can read the full article here.