ASPEC calls the sales opportunity the ”IBO”, reinforcing that this is an “Identified Business Opportunity”. It’s also much easier to refer to a simple three letter acronym, i.e., IBO #29 when the opportunity is moving through the CRM workflow. You found a new prospect who is interested in your product.  Great! Now it’s time to enter a new Opportunity (IBO in ASPEC terminology) under a new Contact and a new

Jarka is a SalesWays veteran, joining as part of the founding team. Her experience is rich in CRM and SFA solutions ranging from original concept, design and final roll out to the customer. Currently as VP of development she is in a unique position to advise the best route to a successful implementation and conclusion to customer-facing projects.  In this the first in a series of posts, Jarka talks about the