Sales-centric apps for CRM and sales automation.

ASPEC calls the sales opportunity the ”IBO”, reinforcing that this is an “Identified Business Opportunity”. It’s also much easier to refer to a simple three letter acronym, i.e., IBO #29 when the opportunity is moving through the CRM workflow. You found a new prospect who is interested in your product.  Great! Now it’s time to enter a new Opportunity (IBO in ASPEC terminology) under a new Contact and a new